We’ve been waiting for this one to become available for a long time. Ladies and gentlemen, a talk by neuroeconomist and oxytocin scholar Paul Zak has gone online at TED.com. In it, he details his personal research on the “cuddle hormone,” suggesting that its effects may be even greater than previously imagined. Zak argues that oxytocin is the “moral molecule,” responsible for human goodness—and he brings the science to back it up.

All Cuddle Labs fans should watch this video. Zak’s research on oxytocin has uncovered yet more reasons for the work that we do. Cuddling deserves consideration! This talk explains why.