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Cuddle Labs’ Plan

Here at Cuddle Labs, we believe that our knowledge of practical cuddling technique is what separates us from other cuddling theorists. We are, if you will, the world’s leading Cuddle Engineers. (We prefer to leave the more-expensive, less-soft scientific inquiry into the reason for our existence—oxytocin—in better-suited hands.) While an earlier post laid out our overarching cuddling framework, we’ve yet to tell you what the future of the site holds in store.

Magic 8-Ball Response: "Don't Count on It."

"Are you going to become a webcomic?"

In upcoming posts, Cuddle Labs will provide a great deal of “cuddling position” posts, suggesting different cuddling techniques and detailing their important features. Because Cuddle Labs is concerned with the optimization of all your physical social contact, these positions will fall into a number of categories. To find out more, read on. Continue reading


Welcome to Cuddle Labs!

(A version of this post will appear as the foreword in our upcoming book.)We’re gonna come right out and say it. Cuddling isn’t just about sex.

We began our cuddling research for a personal project. From the outset, we noticed a complete lack of information on how to improve cuddling and why it’s important. When sources did discuss cuddling, it was inevitably linked to sex—”cuddling is important because it improves your sexual relationships,” or in really good misogynistic sources, “cuddling makes her feel more comfortable.” Nice.

We started Cuddle Labs because we feel otherwise. This organization’s mission is three-fold:

  • To continue our study, learning all we can about cuddling and incorporating knowledge from a number of related disciplines.
  • To raise the profile of cuddling as a standalone human activity.
  • To get people cuddling more often, in part by providing them with the knowledge and tools that make cuddling more satisfying.

Our research has driven us to consider cuddling in its own right, as a fundamental human behavior. You see, when we asked why cuddling is important, we found answers considerably different from those of the popular sources above. Most importantly, we found that oxytocin, the hormone released during physical contact, plays a huge role in bonding and general well-being. It has been shown in studies to increase trust, empathy and contentment while reducing anxiety. Scientists even hypothesize that the feelings of love, empathy and connection brought on by MDMA (the main chemical component of party drug Ecstacy) may be mediated by oxytocin activity. It’s powerful stuff.

In our opinion, research has yet to unlock the full potential of this hormone: recent studies show that oxytocin administration may even help to alleviate the symptoms of autism. Nevertheless, we feel that it’s clear the effects we’ve listed above are significant enough to encourage additional attention… and additional cuddling.

So, our next step was obvious: we set about researching cuddling by doing it. From the oxytocin-laced comfort of our cuddle puddle, we applied basic scientific principles to evaluate what we were doing, and make improvements. We have isolated the variables that lead to awesome cuddling. Our findings are universally applicable and have met with a great deal of excitement from everyone we’ve presented them to. We think we’re really on to something here.

Our goal for this blog is to create a comprehensive cuddling resource—one that advises on the practical aspects of cuddling (“my arm keeps falling asleep!”, “it’s too hot!”, “I’m much too happy now that I’ve followed your advice!”) along with the social and scientific ones. We’ll tell you what we’ve come to believe, and provide support for our beliefs… but more importantly, we’ll supply the information you need to cuddle like a pro.

We believe it will result in better relationships, a happier life… and, okay, maybe even some sex.

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